Our Product-Mapping Tool

All of our products are carefully selected to respond to what our consumers are looking to eat in a restaurant. This is why we have created a product- mapping tool that is the result of an in-depth research to adapt to the customer demographics, the location of the stores and changing food trends. Therefore, optimizing our menu offering as well as guidance on in-shop promotion and pricing strategy.

Croissance products
Product Positioning


Premium and/or healthful. Slim-line, vegetarian & vegan ranges


Accessible cuisine style, adapted to recent trends


Expected French product. Using French regional produce, via historical methods
Product categories